The Use and Abuse of Scenarios

byCharles Roxburgh  Source: http://www.mckinsey.com/insights/strategy/the_use_and_abuse_of_scenarios

Scenarios are a powerful tool in the strategist’s armory. They are particularly useful in developing strategies to navigate the kinds of extreme events we have recently seen in the world economy. Scenarios enable the strategist to steer a course between the false certainty of a single forecast and the confused paralysis that often strike in troubled times. When well executed, scenarios boast a range of advantages—but they can also set traps for the unwary.  Read more…

Rita SterlingThe Use and Abuse of Scenarios

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